Conscious Consumption

by Skye Jethani

No one these days has to be told that Americans live in a consumeristic culture. However, in the pursuit of relevance it seems that some churches offer a redeeming message held up in lights, marketing strategies, and countless of dollars spent. Consumerism is an unconscious disease that every American needs to be made aware of. For many Christians, worship has become entertainment, the church has become a shopping mall, and God has become a consumable product. What does consumerism mean for our faith and how can we overcome our consumeristic nature?

Comments

Bernardine Robinson

I think this is not only a great topic but it's a very healthy and needed awareness that is brought forth for consideration regarding the implications of consumer driven advertisement for the church. I am challenged as part of a marketing team for my church to create an external message that will "attract". Many people point out the modern elements of gospel sharing of today. Additionally, I have been charged with the task of not being too "churchy". After listening to this interview, I have a better handle on my personal position - that is being more relationally driven.