Blake Howard

Blake Howard is the creative director and co-founder of Matchstic, a premiere brand identity house based in Atlanta. Named Top 40 Under 40 business leaders in Atlanta by The Atlanta Business Chronicle, Howard shows tremendous commitment to his community and his leadership role at Matchstic as the youngest member of the Top 40 club at age 27. In his spare time, Howard gives his time and energy to community focused programs, including a neighborhood bus stop revitalization initiative called "Benched" and leading a community group at Buckhead Church.

Business

Brand Loyalty vs. Brand Idolatry

Our age is so saturated with marketed brands that our children dream in shades of Disney. Branding is a form of marketing that clearly defines what makes a company, product, or experience distinct and memorable from others. Naturally, companies who strive to serve customers faithfully ask for brand loyalty over their competitors. Is that so bad? Blake Howard and Craig Johnson explore the biblical implications of branding.

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