Craig Johnson

Craig Johnson is co-founder of Matchstic, a brand identity house. A savvy entrepreneur, Craig has helped build a smart, service-oriented team that serves clients like Coca-Cola, VH1, EA Sports, Compassion International and Prison Fellowship Ministry. He is an active member of the American Marketing Association, Entrepreneur Organization and named to the Atlanta Business Chronicle’s Top 40 Under 40 business leaders list in 2008. Craig lives in East Atlanta with his wife and 2 sons and attends City Church Eastside.

Business

Brand Loyalty vs. Brand Idolatry

Our age is so saturated with marketed brands that our children dream in shades of Disney. Branding is a form of marketing that clearly defines what makes a company, product, or experience distinct and memorable from others. Naturally, companies who strive to serve customers faithfully ask for brand loyalty over their competitors. Is that so bad? Blake Howard and Craig Johnson explore the biblical implications of branding.

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Gospel

Best in the World or for the World?

I'm always amazed by people who are the best at what they do. These are people that dedicate their life to an instrument, a sport, an invention, acting, politics, etc. I'm talking about true and raw talent. Unbridled excellence. They have reached the Gladwell "10,000-hour" mark and have mastered their craft.

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