Business

Prophetic Advertising

What we can learn from the oft-maligned world of advertising

Advertising isn't always cast in the most positive light. A barrage of images assaults us through commercials, billboards and radio jingles, and the way we feel advertisers manipulate reality to motivate us against our will breeds skepticism. But Author Sam Van Eman proposes that advertising is actually more than pictures and pleas. It's a prophet--one who never really says anything we didn't already know but publicly names our pain in order to awaken our need for hopeful solutions.

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