Think MTV

by Owen Leimbach

From baby-boomers to Gen X to millennials, generational change is taking place faster than ever before. What can we learn from MTV as they have adapted and innovated their methods and message for almost three decades?

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Drew Wagner

Owen mentioned, somewhere around 4 minutes into this interview, that he has some great research he could share if David Kinnaman gave his email. I would really covet that research if I could get Owen's email. Can anyone provide that?

Jonathan Merritt

Drew,

I'd suggest contacting the Think MTV staff through think@mtv.com.

Best,

Jm

Drew Wagner

Thanks a for such a fast response Jim.

Drew Wagner

If anyone else was curious, you can find a summary of said research here:

http://www.mtv.com/thinkmtv/research/

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