Think MTV

by Owen Leimbach

From baby-boomers to Gen X to millennials, generational change is taking place faster than ever before. What can we learn from MTV as they have adapted and innovated their methods and message for almost three decades?

Comments

Drew Wagner

Owen mentioned, somewhere around 4 minutes into this interview, that he has some great research he could share if David Kinnaman gave his email. I would really covet that research if I could get Owen's email. Can anyone provide that?

Jonathan Merritt

Drew,

I'd suggest contacting the Think MTV staff through think@mtv.com.

Best,

Jm

Drew Wagner

Thanks a for such a fast response Jim.

Drew Wagner

If anyone else was curious, you can find a summary of said research here:

http://www.mtv.com/thinkmtv/research/